ZOE / PRODUCT DESIGNER

I'm a human-centred product designer with 15+ years of experience creating intuitive enterprise experiences that deliver business value. I'm currently leading design for Atlassian Cloud admin experiences, where I focus on simplifying complex workflows and mentoring design teams.

I'm passionate about collaboration, driven by curiosity to understand deeper challenges, and committed to balancing user needs with business objectives.

Design work

Teamwork Collection Admin Experience

Project summary

Leading cross-functional teams to transform enterprise collaboration at scale to create a streamlined, cohesive admin interface that simplifies the entire journey from trial to deployment, enabling faster enterprise adoption while maintaining the robust controls admins need.

  • Successfully delivered for April 2025 T25 milestone with positive user experience metrics

  • Comprehensive admin solution for Atlassian's Teamwork Collection platform, unifying Jira, Confluence, Loom, and AI agents

  • Streamlined enterprise workflows for trying, buying, and setting up cloud products at scale

  • Key achievements: $ 100 M+ ACV pipeline growth, 13.4% funnel conversion improvement

  • User-centred approach balanced enterprise control needs with a simplified admin experience

PROJECT

Admin Experience Onboarding Strategy

Project summary

Leading strategic transformation of enterprise admin onboarding and optimisation.

  • Secured M1 leadership buy-in and strategic alignment across Growth, Platform, and Commerce teams

  • AI integration roadmap approved

  • Cross-functional team alignment achieved

  • A unified admin experience strategy to streamline onboarding, changeboarding, and system optimisation for enterprise administrators

  • Addresses fragmented workflows, complex navigation, and scattered guidance challenges

  • Framework designed for scalability, supporting growth from initial setup to enterprise-scale optimisation

  • Set for T26+ vision implementation with regional leadership review and enterprise expansion

PROJECT

Security Guide Redesign

Project summary

An opinionated, workflow-integrated Security Guide that provides direction and actionable recommendations, enabling admins to discover, understand, and confidently implement security features that align with their org's needs.

  • Redesigned security guide to help small and medium businesses implement effective security measures

  • Led comprehensive research to understand admin challenges and workflow integration needs

  • Created opinionated, actionable guidance integrated directly into admin workflows

  • Increased security adoption rates for Atlassian Guard, a subscription that provides tools for managing users, enhancing security by delivering clear, size-specific recommendations and insights.

  • Enhanced admin confidence in security decision-making through clear value propositions

  • Established a scalable framework for future security feature integration

Project link coming soon

Design leadership & core competencies

  • Design leadership & strategy


    • Cross-functional collaboration with engineering and leadership.

    • Design system implementation 
and governance.

    • Strategic design planning and 
roadmap development.

    • Stakeholder management and executive communication.

    • Data-driven decision making and design quality assurance.

  • Team leadership & development


    • Product design leadership and team mentoring.

    • Design critique facilitation and learning environment creation.

    • Career development planning and 
designer growth.

    • Cross-team collaboration.

  • Research & discovery


    • Jobs To Be Done (JTBD) methodology.

    • User research, usability and SEQ testing.

    • Customer interviews and archetype development.

    • Design research strategy and planning.

    • Data-driven design decision making.

  • Design & delivery


    • Wireframing, prototyping, and user testing

    • Responsive and accessible design.

    • User stories and Journey mapping.

    • Design quality assurance and 
review processes.

Design expertise

  • AI-powered design


    • AI-assisted ideation.

    • Automated design system maintenance.

    • Content generation for prototypes.

    • Design research synthesis with AI tools.

  • Technical domains


    • Org cloud security and user access management.

    • Enterprise admin experiences.

    • Financial services platforms.

    • Internal systems and external websites.

  • Design & collaboration tools


    • Figma and Figjam (advanced).

    • Atlassian tool set.

    • Slack.

    • Adobe Creative Suite.

    • Microsoft Office Suite.

  • Technical understanding


    • HTML/CSS fundamentals.

    • Design system implementation.

    • Responsive design principles.

    • Accessibility standards (WCAG).

Great product design has purpose and is guided by values that shape meaningful outcomes.

I believe in design that simply works, is clear, useful, and made to last. My best work happens when teams join forces, bringing different viewpoints together to solve problems. I'm always curious about the "why" behind challenges, making sure real people's needs guide decisions. This approach creates a natural balance in both what I design and how I work with others, leading to solutions that truly connect.

Work history

Atlassian
Lead Product Designer, 6 years +

  • Design leader spearheading admin experience transformation across Atlassian Cloud products

  • Successfully delivered a unified admin experience strategy through customer research and AI-powered solutions

  • Led Teamwork Collection admin experience design for Team25 event launch

  • Experience in cloud security design for Atlassian Guard and developer tools

  • Strong focus on balancing user needs with business objectives while maintaining design excellence

Macquarie Group
Lead Product Designer, 9 years

  • Specialising in complex financial trading platforms and market data experiences in the CGM division

  • Led implementation of Jobs To Be Done framework and user research initiatives

  • Established enterprise-wide design standards for email marketing and digital communications

  • Expertise in responsive design, accessibility, and financial services regulatory compliance

  • Demonstrated success in simplifying complex financial workflows while meeting business objectives

Full work history