Teamwork Collection Admin Experience

Project summary

Leading cross-functional teams to transform enterprise collaboration at scale.

  • Successfully delivered for April 2025 T25 milestone with positive user experience metrics.

  • Comprehensive admin solution for Atlassian's Teamwork Collection platform, unifying Jira, Confluence, Loom, and AI agents.

  • Streamlined enterprise workflows for trying, buying, and setting up cloud products at scale.

  • Key achievements: $ 100 M+ ACV pipeline growth, 13.4% funnel conversion improvement.

  • User-centred approach balanced enterprise control needs with a simplified admin experience.

“The Teamwork Collection represents Atlassian’s vision to “turn human-AI collaboration into business impact” by unifying Jira, Confluence, Loom, and AI agents into one integrated platform. As organisations move away from tool sprawl toward connected systems of work, the admin experience becomes critical for successful enterprise adoption and ongoing management of this comprehensive collaboration ecosystem.”

Leading the design strategy that unlocks enterprise teamwork transformation

Overview

Project: Teamwork Collection Admin Experience

Role: Lead Product Designer

Timeline: 6 months (launched April 2025)

Team: 3 designers, cross-functional partners, engineering teams

The Challenge

Enterprise customers struggled with complex, fragmented processes when trying, buying, and setting up Atlassian's cloud products. The existing admin experience created friction that slowed enterprise adoption and created barriers to scale.

The Solution

A streamlined, cohesive admin interface that simplifies the entire journey from trial to deployment, enabling faster enterprise adoption while maintaining the robust controls admins need.

The Impact

  • 🚀 $100M+ ACV pipeline growth following high-touch GA launch

  • 📈 13.4% improvement in funnel conversion rates

  • ✅ Successful T25 milestone delivery for April 2025 Team event

  • 🎯 Positive SEQ scores demonstrating improved user experience

The problem

Enterprise organisations needed a way to efficiently manage their Atlassian cloud adoption at scale, but faced several key challenges:

  • Fragmented experience: Disconnected touch points across try, buy, and setup phases

  • Complex admin workflows: Difficult license management and access control processes

  • Scalability concerns: Existing solutions didn't meet enterprise-level needs

  • Tight timeline: Critical delivery needed for high-visibility April 2025 Team event

“How might we create an admin experience that accelerates enterprise cloud adoption while providing the control and visibility that large organizations require?”

My process

1.Research & Discovery

Understanding the admin journey

I led comprehensive research to understand our enterprise admin users:

  • Customer interviews with enterprise admins to identify pain points and priorities

  • Journey mapping to visualise the complete try-buy-setup experience

  • Competitive analysis to benchmark industry solutions and identify opportunities

  • Stakeholder alignment sessions to understand business constraints and goals

Key insights

  • Admins needed streamlined workflows for license management and access control

  • Visual consistency was crucial for building trust in enterprise environments

  • Self-serve capabilities were essential for scaling support.

2.Strategy & Planning

Building alignment across teams

  • Cross-functional workshops to establish a shared understanding of user needs

  • Design strategy definition, identifying key workstreams and priorities

  • Risk identification across systems and user scenarios

  • Milestone planning to ensure T25 deadline delivery

This collaborative approach aligned multiple teams around a cohesive product vision and created clarity on priorities.

3.Design & Iteration

Creating solutions that scale

Wireframing & Information Architecture

  • Mapped complex admin workflows into intuitive user flows

  • Created wireframes that balanced comprehensive functionality with simplicity

Visual Design & Systems

  • Integrated designs with Atlassian's visual language refresh

  • Ensured consistency across the entire admin experience

  • Built scalable design patterns for future growth

Prototyping & Testing

  • Developed high-fidelity, interactive prototypes in Figma

  • Conducted SEQ testing to validate design effectiveness

  • Stress-tested solutions for enterprise-scale scenarios

4.Collaboration & Delivery

Enabling successful implementation

  • Design system integration ensuring consistency with broader Atlassian patterns

  • Accessibility compliance meeting WCAG guidelines and best practices

  • Engineering collaboration providing detailed specs and assets for smooth handoff

  • Quality assurance through design critiques and iterative feedback

The solution

Streamlined Admin Workflows

Redesigned core admin tasks, including access granting, license monitoring, and user management, to reduce complexity while maintaining necessary enterprise controls.

Cohesive Visual Experience

Created a unified interface that aligns with Atlassian's design language, building trust and familiarity for enterprise users while preparing for future visual updates.

Self-Serve Capabilities

Developed intuitive flows that enable admins to accomplish key tasks independently, reducing support burden while improving user satisfaction.

Enterprise-Ready Scale

Built solutions that handle the complexity of large organisations while remaining approachable for smaller teams.

Impact & Results

Business Impact

  • Pipeline Growth: Contributed to $ 100 M+ ACV opportunities following launch

  • Conversion Improvement: 13.4% increase in funnel conversion rates

  • Strategic Milestone: Successfully delivered for high-visibility T25 Team event

User Experience Impact

  • Improved Usability: SEQ testing showed a significant uplift in user experience metrics

  • Reduced Complexity: Streamlined workflows reduced time-to-value for enterprise admins

  • Enhanced Accessibility: Designs met accessibility standards, improving inclusivity

Team & Process Impact

  • Cross-team Alignment: Established collaborative processes that improved team efficiency

  • Design Leadership: Mentored team members and elevated design quality across workstreams

  • Future Foundation: Created scalable patterns and processes for continued growth

What I Learned

  • Managing multiple stakeholders and competing priorities taught me the importance of clear communication and strategic alignment. Regular workshops and alignment sessions were crucial for maintaining momentum.

  • Enterprise design requires a careful balance between user simplicity and business requirements. Success came from deeply understanding both perspectives and finding creative solutions that served both.

  • Working with three designers and multiple cross-functional teams reinforced how collaborative processes strengthen design outcomes. Creating space for diverse perspectives improved the final solution.

Next Steps

The successful launch of the admin experience has established a strong foundation for future enterprise growth. Next phases include:

  • Self-serve experience expansion (launching June 2025)

  • Advanced admin controls based on user feedback and usage data

  • Integration improvements to further streamline the enterprise journey