About

Designing systems that make complexity feel simple

I'm a lead product designer based in Sydney with 15+ years of experience creating enterprise software experiences that are useful, usable, and deliver business value.

Zoe Trakosas

How I got here

My design career started in financial services, where I spent nine years at Macquarie Group learning what it means to design for high-stakes, complex environments. Trading platforms, portfolio management tools, internal systems that thousands of people relied on daily. This is where I developed my instinct for clarity in complexity.

I moved to Atlassian to work on the tools that power modern teamwork. Over six years, I've led design for enterprise admin experiences across Jira, Confluence, Loom, and emerging AI capabilities. My work focuses on the surfaces that enterprise customers interact with most: the admin, governance, and configuration layers that determine whether a platform scales.

Today, I'm most interested in the intersection of AI and enterprise design. How do we build intelligent systems that administrators trust? How do we surface AI capabilities in ways that are legible, controllable, and genuinely useful? These are the questions driving my work.

Experience

Where I've worked

Atlassian

Lead Product Designer

2019 to Present

Leading design for enterprise admin experiences across Jira, Confluence, Loom, and AI agents. Driving design strategy for cross-product platform initiatives.

  • Led the Teamwork Collection Admin Experience redesign, contributing to $100M+ in enterprise revenue pipeline growth
  • Defined AI integration roadmap for admin onboarding, securing M1 leadership buy-in
  • Redesigned security guidance for Atlassian Guard, increasing adoption rates for SMBs
  • Mentored and grew a team of product designers across multiple product areas

Macquarie Group

Senior UX Designer

2010 to 2019

Designed digital experiences for one of Australia's largest financial services firms. Led the transformation of internal tools and client-facing platforms.

  • Established design systems and component libraries across business units
  • Led user research programmes that informed platform modernisation
  • Designed trading and portfolio management interfaces
  • Built and mentored a growing UX practice within the organisation
Expertise

What I bring

Design Strategy

Translating business objectives into design vision. Aligning cross-functional teams around shared outcomes through research-informed roadmaps.

AI-Powered Design

Designing interfaces that make AI capabilities legible and useful. Defining interaction patterns for intelligent systems that build trust.

Enterprise Experience

Building complex admin and collaboration tools that scale. Simplifying multi-product ecosystems into coherent user journeys.

Inclusive Design

Embedding accessibility from the start, not as an afterthought. Creating experiences that work for everyone across ability levels.

Connect

Interested in working together?

I'm always open to conversations about design leadership, AI strategy, and building design culture in technical organisations.

Get in touch