DESIGN & STRATEGYLEADING DESIGNDesigning a streamlined try, buy, and set-up experience.
I led a team of designers of admin experiences, focusing on simplifying the process of trying, buying, and setting up a new subscription offering that bundles Atlassian apps into one collection.
This complex project required extensive collaboration with designers, partner teams, cross-functional teams, and senior stakeholders.
By conducting user research, facilitating workshops, and developing detailed prototypes, I ensured that the final design met both user needs and business goals. The project successfully aligned multiple teams towards a shared vision, met critical deadlines, and established the groundwork for a more intuitive and scalable admin interface. This work not only improved the user experience but also supported broader business objectives in a high-stakes enterprise setting.
The first milestone for April 2025 delivered the ability for admins to: (see the deep dive below)
User access management for Teamwork Collection: To nudge admins to give uniform access to the Collection across all the apps.
Monitoring Teamwork Collection usage: admins can monitor their TWC subscription usage and make informed decisions about their user tier.
Onboarding emails: This is the first TWC touchpoint for most org admins with refreshed emails that support the system of work story.
In future:
Designing a scalable, self-serve experience to accommodate organisations of all sizes and future growth trajectories.
This design needs to:
Preserve the architecture to avoid fracturing the current admin experience and retain the construct of a bundle as a subscription.
Core user journeys focus on adding apps, user management and understanding the utilisation of the bundle.
Develop a scalable design framework to accommodate organisations of all sizes adopting any Collection, while ensuring alignment with interdependent workstreams
Role
Developed a design strategy and plan
Conducted and analysed customer interviews and evaluative research
Prioritised user needs and managed project scope
Created user journey maps and performed competitor analysis
Designed wireframes, improved UI, and integrated new Atlassian visual language
Facilitated design critiques, sprints, and cross-team workshops
Developed and stress-tested realistic Figma prototypes for testing and specs
Conducted SEQ testing and accessibility assessments
Synthesised research insights to inform design decisions
Aligned cross-functional teams on project milestones and goals
Ensured designs met accessibility standards and best practices
Delivered Figma spec designs that launched on time for the April 2025 milestone
User access management for Teamwork Collection:
To nudge admins to give uniform access to the Collection across all the apps.
I redesigned existing experiences, which included low usability scores and years of negative feedback around usage and performance. I worked to influence our teams to improve existing functionalities and introduce the new capability to achieve better results.
What is it?
This experience is part of the enterprise, net-new, and SMB customer administration, and is accessible via the:
Invite and app access to the org
User profile app access
Group app access
I aimed to improve these experiences, assist the admin in granting access to Collections, and ensure the solution accommodates all use cases and scales effectively.
The design delivers on
Customers with a subscription are reminded through the experience and can grant access to their users easily to the Collection.
Standardising the process, enhancing clarity around subscriptions and improving the ease of use to drive expansion. (SEQ score increased)
Elevated the experience by standardising component and pattern usage, aligning with the company-wide brand refresh, incorporating accessibility requirements, and addressing performance and scalability needs.
Monitoring Teamwork Collection usage:
Admins can monitor their TWC subscription usage and make informed decisions about their user tier.
I led the team, working closely with a product designer and a content designer, to oversee the workflow from start to finish.
What is it?
The user count for the Teamwork Collection was designed to be clear and easy for admins to manage. Admins are billed based on the total number of unique users across all apps in the collection. The system shows all app entitlements, tracks usage, and de-duplicates users to provide an accurate count of unique users.
The design delivers on
Admins can see their user count with a clear understanding of seat consumption, which is de-duplicated and feeds into billing.
This helps admins evaluate their return on investment (ROI) and make informed decisions.
Onboarding emails:
This is the first TWC touchpoint for most org admins with refreshed emails that support the system of work story.
I led the team, working closely with a product designer and a content designer, to oversee the workflow from start to finish.
What is it?
We launched new email templates for transactional and end-user invitations, updating them after over five years of stagnation. Since then, Atlassian's design standards have evolved significantly. '
I applied best practice email standards, incorporated mobile-friendly templates, and modernised the design to create a fresh, engaging experience.
The design delivers on
Admins understand the value of TWC and can confidently take next steps such as trialling, utilising and purchasing the subscription.
The template means that other teams are able to utilise these for future work.
Want more?
During any portfolio review, I will provide a more detailed overview of one of the work streams here.