I take a human centred approach to product design, and work across both Discovery and Delivery. I produce a wide range of UX artefacts from personas, user journeys and empathy maps, to sketches, wireframes, and interactive low and high fidelity prototypes.
I like to be hands-on at every stage in the design cycle. From research to ideation to prototyping, I want to ensure we're solving the right problem, for the right person. Understanding the user's needs and matching them to the business goals lets me produce elegant solutions, and contribute to strategy and planning for key initiatives.